Consumers have the responsibility of being the most informed consumer they can be. There is no excuse because the information they need is readily available! Paying attention to the product copy can be very helpful. A product copy explains what a product is and why it’s worth purchasing. This information allows a consumer to see all of the features and compare them to other products or services to see what product fits their price. Consumers should also look at online forums, or reviews of the product. It is important to check all levels of ratings from worst to best reviews to see the problems and concerns other uses experienced. Finally, consumers should ask questions to a salesperson, if available. “Asking the right questions is important as asking non descriptive questions might have you leaving the store with more questions that you came in with.” Be as informed as possible!