As a business owner, it is important to know exactly who your target market is. It is important to recognize that not everyone is your target market, and this is a common mistake that is often made by new entrepreneurs. If this is your goal, to advertise to everyone, then most likely this will lead to wasted resources and will see no results. There are many benefits to identifying your target market. For example, you can identify the needs and wants of your customers and alter your product or services to fit those needs. After you understand what your client expects and wants, you can give a clear explanation of what they will receive. By directing their expectations, you will develop a satisfied client base who trust your services and will have confidence in using them again. Once you understand your target market, marketing to them will be much easier and more effective. You will be advertising to an audience that will listen and act upon your marketing. So, do some research and identify your target market!